Term explanation
B2C events (business-to-consumer events) are organized experiences designed to engage end consumers directly — such as product launches, brand activations, pop-up experiences, festivals, or public demonstrations. Unlike B2B events, B2C events prioritize emotional connection, entertainment, and brand perception over formal knowledge exchange. They are used to build brand awareness, drive purchase consideration, and create memorable experiences that consumers associate with a product or brand.
LIZ AI ensures B2C event presentations are visually consistent and always on-brand — at every touchpoint. Automatic brand protection and data updates keep your consumer-facing message sharp, accurate, and compelling.
Learn more →An adaptive presentation is a slide deck that automatically adjusts its content, structure, or length based on context — such as the intended audience, available time, or communication goal. Rather than maintaining separate versions of the same deck, adaptive presentations use AI to derive the right variant on demand. They are a practical application of AI-powered workflows in the presentation layer, and are closely related to the living presentation concept — combining dynamic content with audience-aware adaptation.
Learn moreAgentic AI refers to artificial intelligence systems that act autonomously to achieve multi-step goals — without requiring a human to trigger each action individually. Unlike traditional AI that responds to single prompts, agentic AI plans, decides, and executes sequences of tasks on its own, often integrating with external tools and data sources. In enterprise settings, agentic AI is increasingly used to automate complex workflows such as reporting, content creation, and communication. In the domain of presentations, this approach is realised through the Large Presentation Model (LPM) — an agentic AI system that orchestrates the entire presentation cycle in an enterprise context.
Learn moreAn AI agent is a software system that perceives its environment, reasons over context, and autonomously takes actions to achieve a defined goal — without requiring a human to trigger each individual step. Unlike a chatbot that responds to a single prompt, an AI agent plans, executes multi-step tasks, uses tools, and adapts based on the results it observes. AI agents can operate independently or as part of larger multi-agent systems, and are increasingly embedded in enterprise software to automate complex workflows across departments.
Learn morePrompt engineering is the practice of crafting and refining the instructions given to an AI system in order to produce better, more accurate, or more useful outputs. A well-engineered prompt provides clear context, specifies the desired format, and sets constraints that guide the model toward the intended result. In the context of presentation tools, prompt engineering determines how effectively a user can instruct an AI to generate the right slide structure, tone, and content — making it a practical skill for anyone working with generative AI tools.
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