Audience Demographics

Term explanation  •  Category Presentations

Definition and meaning

Audience Demographics are the characteristics of listeners like age, gender, cultural backgrounds, group affiliations and educational level. The speaker has to consider all these characteristics when adapting to an audience.

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Other glossary terms

Manuscript Speech

For a manuscript speech, the speaker has an entire manuscript to read from. The benefit is that, as every single word is scripted, no important parts will be missed. However, speeches that are fully written down often seem unnatural and may bore the audience.

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Virtual Event

Virtual events take place entirely online. They are very convenient as anyone may join from wherever they are via a smartphone or computer.

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Concept Presentation

In a concept presentation, you have to give general information as well as try to convince the audience with good arguments and deliver a solution concept.

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WWTBAM

WWTBAM is an acronym for "Who wants to be a Millionaire", which is a famous quiz show that airs in several countries.

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