External Communication
External communication is the exchange of information between two organisations. For example, it can be an exchange with customers, clients or traders. Feedback from a customer also counts as external communication.
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Vocal distractions
Vocal distractions are habits or patterns in a speaker's voice that draw attention away from the content of a message. These include filler words like 'um' and 'uh', monotone delivery, excessive speed or slowness, a rising intonation at the end of statements (upspeak), and throat-clearing. Vocal distractions reduce the impact and perceived professionalism of a presentation. They can typically be addressed through targeted public speaking practice, recording and self-review, and professional coaching.
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Recall Questions
Recall questions ask participants to retrieve and state information they have previously learned or been told. They test memory and knowledge retention rather than understanding or analysis. In training sessions and educational presentations, recall questions at the end of a segment can reinforce key points and check how much the audience has absorbed. While they don't assess deeper comprehension, they are an efficient tool for checking baseline knowledge and reinforcing core facts.
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Generative Engine Optimization (GEO)
Generative engine optimization (GEO) is the practice of structuring content and digital presence to improve visibility in responses generated by AI systems — such as ChatGPT, Perplexity, Google Gemini, or Claude — rather than solely optimizing for traditional search engine rankings. Where SEO aims to rank on a results page, GEO aims to be cited inside an AI-generated answer. As AI-generated responses now account for over 60% of all search interactions, GEO has become critical alongside classical prompt engineering strategies for any organization that wants to remain visible in AI-driven search.
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