Generative Engine Optimization (GEO)
Generative engine optimization (GEO) is the practice of structuring content and digital presence to improve visibility in responses generated by AI systems — such as ChatGPT, Perplexity, Google Gemini, or Claude — rather than solely optimizing for traditional search engine rankings. Where SEO aims to rank on a results page, GEO aims to be cited inside an AI-generated answer. As AI-generated responses now account for over 60% of all search interactions, GEO has become critical alongside classical prompt engineering strategies for any organization that wants to remain visible in AI-driven search.
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Visual Communication
If there are used images or videos for communication, it is visual communication. Visual Communication is almost used everywhere like on television, posts on social media (Instagram, Facebook), advertisement.
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Hybrid Audience
A mix between in-person and virtual participants for an event or a lecture is called a hybrid audience. Working with a hybrid audience may be challenging, as it requires the presenter to find ways to engage both the live and the virtual audience.
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Open Educational Resources (OER)
Open educational resources (OER) are teaching, learning, and research materials that are freely available for anyone to use, adapt, and redistribute. OER include textbooks, course materials, videos, lesson plans, and assessments released under open licenses such as Creative Commons. The OER movement aims to reduce barriers to quality education by making materials accessible regardless of geography or financial means. Organizations and universities worldwide contribute to and maintain large repositories of OER.
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